Participant Insights Old

We place the participant at the core of our agency planning process.

Our communications planning team thrives on discovering insight, identity and the hidden needs of potential customers.

With a perfect combination of science and art we employ a wide-range of powerful research tools to collect and filter data to drive actionable results.

The discovery process for a new product or service is uniquely individual.

However, understanding what resonates can be applied and repeated to drive performance of campaigns at scale. Ensuring fit across media and content creates messaging consistency and clear calls-to-action.  This isn't insight, for insight’s sake.  Knowing what motivates the “click” means knowing what behaviors drive marketing performance.

We work with top-tier research and data collection companies, such as comScore, Experian and Google, to customize a variety of primary and secondary research, data around audience segmentation and new platform methodology to bring fresh insights into our partnerships.

With continued innovation in research solutions, we never run out of ways to help our clients solve problems that others cannot.