Social

Capturing the value of social is more than fan acquisition, engagement or community metrics, it is about driving a comprehensive and data-driven approach to activation.

Reach Your Customers

Recieve Valuable Customer Feedback

Understand Your Customer In New Ways

Social In Balance

At Worth Interactive, we define social as a balance of media, content, insight and analytics to create measurable results from both participant “impressions” and “expressions.” Because the boundaries between Paid, Owned and Earned nearly dissolve inside of social platforms, acute measurement, strategy and reporting is critical.

Understand What Resonates

Social is an amazing listening tool. Social is often underutilized as a method to understand the customer and their needs.

Key Capabilities

Paid, Owned & Earned Social Strategy Development

Social Platform & Vendor Relationship Management

Branded Content Creation—Written & Visual

Content Standardization Across Social Channels

Owned Content Optimization

Social Performance Reporting & Cross-Channel Impact Measurement

Hyper Segmentation from First Party Data

Media Alignment with Search & Display Campaigns

Social Listening & Audits