Planning & Insight Services

  Effective marketing is not only achieved through clicks, screens and technology,  but in the individual participants behind each of those actions.

 

The Motivation Behind The Click

Planning & Insights seeks to uncover the motivation behind the click and what drives us to make choices in a world full of digital decisions. 

Plan To Succeed

Worth's proven methods discover, empower and drive connections between brands and participants to build upon traditional marketing tactics.
We leverage insight-mining tools, descriptive research and existing CRM sources to provide more strategic solutions.  Our methodologies directly link insights to performance for the most scientific and actionable account planning. 

Planning & Insight Service Offering

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Competitive Intelligence

Discover and Report Across Channels, Activate Segmentation Models, Maintain Focus on Long-Term Vision

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Communication Planning

See the Big Picture—in Real Time, Drive Desired Behavior and Actions, Keep Track of What’s Working, and What’s Not.

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Participant Insights

Discover Participant Needs, Understand What Resonates, Conduct In-Depth Research and Analysis

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Strategic Research

Customize Market Research, Fuel Talent and Education, Stay in the Now. Stay in the Know

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Capabilities

  • Persona Development
  • Customer Journey Analysis
  • Social Listening & Brand Discovery
  • Communications Planning
  • Content, Mobile, Social Insights & Strategy
  • Insights, Brainstorms &  Agency Briefs