Planning & Insight Services
Effective marketing is not only achieved through clicks, screens and technology, but in the individual participants behind each of those actions.
The Motivation Behind The Click
Planning & Insights seeks to uncover the motivation behind the click and what drives us to make choices in a world full of digital decisions.
Plan To Succeed
Worth's proven methods discover, empower and drive connections between brands and participants to build upon traditional marketing tactics.
We leverage insight-mining tools, descriptive research and existing CRM sources to provide more strategic solutions. Our methodologies directly link insights to performance for the most scientific and actionable account planning.
Planning & Insight Service Offering
(click on a service to find out more)
Competitive Intelligence
Discover and Report Across Channels, Activate Segmentation Models, Maintain Focus on Long-Term Vision
Communication Planning
See the Big Picture—in Real Time, Drive Desired Behavior and Actions, Keep Track of What’s Working, and What’s Not.
Participant Insights
Discover Participant Needs, Understand What Resonates, Conduct In-Depth Research and Analysis
Strategic Research
Customize Market Research, Fuel Talent and Education, Stay in the Now. Stay in the Know
Capabilities
- Persona Development
- Customer Journey Analysis
- Social Listening & Brand Discovery
- Communications Planning
- Content, Mobile, Social Insights & Strategy
- Insights, Brainstorms & Agency Briefs