Media Planning & Optimization
Not Getting The Campaign Performance You Expected?
Reach Customers in the Right Channel at the Right Time
Optimize Your Channel Mix
Educate and Align Your Organization
Ignite Organizational Change
It’s time to align and educate disparate stakeholders on the value of integration and standardization. Leverage our proven organizational consulting expertise, including taking advantage of Worth Interactive resources who will sit in your offices to foster alignment.
Continuous Optimization
Without continuous work and optimization digital campaigns frequently plateau and loose momentum. At Worth Interactive, we are constantly monitoring conversion indicators from multiple channels to understand how each of you channel choices contribute to the conversion of each audience segment.
We crunch multiple attribution models to uncover the impact of all touchpoints, including digital’s influence on offline. Then, we begin to optimize and shift investment within audiences, placements, ad types and keywords to yield the best possible performance while anticipating seasonality and other factors.
Right Message Right Time
Effective Media Planning is essential to engaging the right participants with the right messages, at the right moment, at the best cost.
In our experience, more targeted isn't always more effective. Additionally, ad networks aren't always able to serve the targeted impressions you bought. But can you know that?
That is why Worth Interactive offers our customers advanced analytics tools to measure promotional costs in reference to your targeted customers before, durring and after your advertising runs. We even help you negotiate bonus media to make good on what was sold.
Worth Interactive leverages planning to tap into your participants’ cross channel/device purchase journeys. We foster highly relevant ads and experiences by tying brand messages seamlessly across channels. We deeply understand your audience to empower them to engage with your brand, creating new customers and brand advocates.