Cross Channel Attribution Modeling
Tired of asking the cross channel "Chicken or the Egg" media contribution question? We can help
Give Credit to All Touchpoints
Make Online + Offline Media Work Together
Validate Results Through Testing
Understand The Contribution of Each Medium
Each touchpoint in today’s fragmented consumer purchase path provides a degree of influence in driving the ultimate conversion. Therefore, we go beyond last-touch attribution to give proper credit to every contributor, visualizing how channels and devices interact.
Align Multi-Channel Marketing
In today's media omnivore environment you have to ensure online and offline campaigns support each other, flighting online budgets based on offline activity and creating integrated experiences across mediums. TV + social media. Mobile paid search + in-store. Today’s shopping journey spans multiple channels.
Create Accurate and Actionable Attribution Models
We enhance attribution modeling and validate results through in-market testing and macro-modeling. By considering the impact of outside factors, we eliminate bias, thus creating the most accurate and actionable attribution models..