Analytics & Data Services
The proliferation of customer, channel and platform data has bred tremendous complexity into effectively understanding customer behavior and measuring marketing performance.
Worth solves Digital Measurement problems in a way no one else can
Wide-ranging analytics, data and engineering expertise allows us to quickly adapt to shifts in inputs, demands and implementation challenges.
Actionable insights and unified reporting across channels provides singular view of customers, enhancing the ability to optimize in real time.
Linking digital behaviors with CRM and offline data creates hyper-relevant customer experiences.
Thriving On The Complexity of Today's Data Landscape
Our Analytics & Technology group thrives on the complexity of today's complex data landscape, consistently solving and re-inventing how our clients drive conversions and improve ROI. Beyond simply reporting campaign performance, this team drives organizational performance.
Analytics & Data Service Offerings
(click on a service offering to find out more)
Business Intelligence
Track true performance, build an actionable technology stack, visualize data in real time
Predictive Analytics
Pinpoint budget planning, adjust faster to market conditions, cater to consumer intent
Cross Channel Attribution Modeling
Give credit to all touchpoints, make online & offline media work together, validate results through testing
Data Management & Personalization
Build cross-channel data frameworks, target with real-time audience segmentation, deliver personalized relevant experiences
Capabilities
- KPI Development & Measurement Planning
- Cross Channel Reporting & Insight Creation
- Marketing Platform Selection & Solutions Integration
- Predictive Modeling
- Cross Channel Attribution
- Business Intelligence through Proprietary Dashboards